CJ Monthly: Holiday Survival Kit for 2009

		qiao xiaodong, According to IRI Holiday 2009 Forecast, nearly half of all shoppers will have already started their holiday shopping by November 1st. The shopping season is in full swing with less than a month to Black Friday and less than 2 months until Christmas Day. Holiday shoppers are already taking advantage of discounts so read on to find out some of the predicted 2009 trends. You'll also find 10 great new offers (and some commission bonuses) from our advertisers. So what are you waiting for? Start promoting! Note: If you are having difficulty viewing the CJ Account Manager after clicking an advertiser logo you may need to adjust your browser's pop-up settings. In this Edition November Featured Offers Holiday Trends for 2009 Important Updates to FTC Guidelines On Demand Webinars
		November Featured Offers
			Vistaprint is offering 50% off most holiday products – holiday cards, calendars, photo gifts & more. Plus brand new products available: photo books, photo flip books, mugs, tote bags and notebooks. Offer Valid: 11/1/09 to 12/31/09 Commission Rate: up to 25% of sale + $3 per order Get HTML		November Holiday Savings at JoS A. Bank. Up to 70% off Thanksgiving Sale, Black Friday & Cyber Monday doorbusters, Buy 1 get 1 free deals and more! All orders over $175+ get free shipping. Offer Valid: 11/1/09 to 11/30/09 Commission Rate: 8% of sale Get HTML
			Order your holiday greeting cards today at OvernightPrints.com and save 50% on our already incredible pricing. Offer Valid: 11/1/09 to 12/31/09 Commission Rate: 8% - 20% of sale Coupon Code: GRTCD50 Get HTML		TRIA Beauty price reduction!! Save $200 USD on TRIA Home Laser Hair Removal System. Offer Valid: 11/3/09 to 12/31/09 Commission Rate: 8% of sale Get HTML
			Save 50-80% off of select Tsubo styles for men & women. All orders now receive free shipping. Earn a 15% commission on our Affiliate Exclusive Clearance items now through November 30th. Offer Valid: 11/1/09 to 11/30/09 Commission Rate: 15% of sale Get HTML		Holiday gifts to give (and get) begin at ninewest.com, especially at 30% off select styles. Guilt-free shopping! Offer Valid: 10/23/09 to 12/1/09 Commission Rate: 7% of sale Get HTML
			Musical instruments are hot Holiday gifts. TuneCore gives musicians a way to distribute their music. Subscriptions now 30% off! Code: beheard30. Offer Valid: 11/1/09 to 12/31/09 Commission Rate: 7% of sale Coupon Code: beheard30 Get HTML		ULTA Beauty Affiliate Exclusive: 30% off one item with code: 34481 (*exclusions apply). Plus, get free shipping on $50 USD or more and get 3 free samples with every order. Offer Valid: 11/1/09 to 12/5/09 Commission Rate: 5% of sale with incentives Coupon Code: 34481 Get HTML
			Functionalab.com, a premium brand of science-based health and beauty supplement solutions, recently launched its affiliate program on CJ. For the Holidays, shoppers can enjoy a Free Gift (one Health Drop valued at $30) & Free Shipping with purchases over $100 USD. In addition Functionalab.com is increasing commissions by 2% to a 10% offer. Please email Paresh Vadavia for the increased commission rate. Offer Valid: 11/1/09 to 12/31/09 Commission Rate: 10% in Nov & Dec (8% default) Coupon Code: FLFREEGIFT Get HTML		Earn up to $500 USD in bonuses for your holiday stockings. Simply, promote "Nero 9 – Reloaded" the next generation in integrated digital media and home entertainment software at $10 off for $69.99 and start stuffing your stockings! Get $15 for first 5 sales; $20 for first 10 sales; $25 for first 15 sales; $50 for first 25 sales; $100 for first 50 sales; $200 for first 75 sales and $500 for all sales over 100! Offer Valid: 11/1/09 to 11/30/09 Commission Rate: 10% of sale plus incentives Get HTML
		For more November What's Hot Offers, please visit CJU Online.
		Holiday Trends for 2009 The National Retail Federation is predicting a 1% decline in holiday sales this year. However, when compared to last year's 3.4% drop in holiday sales, 2009 shopping isn't looking too bad. What will some of the trends be this year? Less Inventory: Advertisers are cutting back their inventory this season. Saks was forced to reduce their prices, offering up to 70% off to push out products last year. This year they cut their inventory by 20% to avoid excess product. Many retailers have done the same thing; as a result we may see some products selling out early.  Publisher Tip: Create a sense of urgency and promote early shopping. Back to Basics: Forbes released their hot holiday toys and is anticipating spenders to buy the lower priced items. A retail example is Wal-Mart's recent launch of their "100 toys for less than $10" promotion.  Publisher Tip: Feature Sections that highlight gifts under a certain price threshold. The Frugal Shopper: Shoppers are forecasted to focus primarily on practical gifts and shop on a budget this holiday season. In addition, research into this year's holiday shopping patterns from Information Research Inc. predicts that 2009 will be the season of the online budgeter.  Publisher Tip: If you don't already have one, create a 'free shipping' or a featured deals section on your site. Aggressive Promotions: Retailers are more prepared this year and have had the last 12 months to plan for the pull back in consumer spending. Many have cut back on operating costs, so they can pass along the savings to the consumer. We should expect to see more aggressive promotions and some great bargains.  Publisher Tip: Review promotional emails and access the Offer portal regularly for short term deals. Twitter Shopping: Thanks to social shopping exploding onto the scene, expect to see more promotions distributed on Twitter. According to Experian's The 2009 Holiday Marketer: Benchmark and Trend Report, "The downstream traffic from Twitter to the Rewards and Directories category displays a spike in traffic referrals around the week of Thanksgiving and Black Friday 2008 as well as during the post-holiday season."  Publisher Tip: Twitter and Facebook are great sources of traffic throughout the year; create accounts and grow a member base. Gift Cards – Print at Home Feature: Compared to 2007, 58% fewer 2008 shoppers opted to have gift cards purchased online mailed to either themselves or the recipients. By contrast, we saw a 4% increase in the use of the "print at home" feature for gifts cards that were purchased online, as noted in Shop.org's Strategy Guide & Planning Guide 2009.  Publisher Tip: Highlight the merchants who offer this feature, for those very last minute shoppers. Don't Forget the Other Mondays: According to Shop.org, Mondays in December 2008 continued to be the highest grossing online revenue days of the season for many retailers. In 2008, Cyber Monday fell on December 1st, and was the highest grossing online revenue day for approximately half of retailers surveyed. Surprisingly, Black Friday came in fourth place behind the three Mondays for online revenue.  Publisher Tip: Take advantage of December Mondays by creating excitement surrounding the promotions you offer during those days.
		Important Updates to FTC Guidelines The FTC has updated their guidelines regarding endorsements and testimonials. While CJ cannot give legal advice about how these guidelines may affect your business, we do require that our advertisers and publishers comply with all applicable laws, rules and regulations. You can find information on the FTC website and also on the Performance Marketing Alliance's site.
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