 
 What if I told you 10% of your conversions could be going out the window? Would you do anything about it? According to Chris Brinkworth of TagMan, that's what's happening with many affiliate programs because landing pages have gotten too bloated with tags. Find out how to solve this problem and several other ways that tag management can enhance your marketing efforts.
 Automation can be a mixed blessing for affiliates. You give up some control for the potential to reduce the amount of time required to generate revenue. For affiliate managers, automation tools may distance you from a direct relationship with your affiliates. There are potential wins for everyone involved as well, including the ability to optimize competing programs and get more data. At Affiliate Management Days I talked with the founder of fashion site Penny Chic about how she uses affiliate automation tools to power the revenue side of her business. One of the benefits may surprise you.
 With the FTC continuing to give attention to affiliate marketing, it's important to know how to stay within their rules. At Affiliate Management Days I spoke to attorney Tom Cohn about what affiliates and advertisers need to do to stay out of the FTC's crosshairs. Cohn also shared his perspective on how Do Not Track will impact performance marketing. Check out the interview for Tom Cohn's take on FTC disclosure and Do Not Track.
 Joanna Lord of SEOMoz shared her biggest mistakes and the lessons learned during her session this morning at AM Days Fort Lauderdale. As Joanna points out in her closing, you're going to make mistakes along the way, but there are several important lessons you can learn from her own challenges. Even if you're not an affiliate manager, there's some great perspective in these lessons that can be applied to many aspects of affiliate marketing. Learn from these 10 lessons.
 
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