| | | | | So many mobile app marketers focus on one metric - CPI (cost per install), and while the number of installs was the first and primary KPI for user acquisition in the beginning, we're seeing a shift toward more advertisers wanting... Read On | | | | | | In a blog post today, Instagram announced the inevitable: The popular mobile and visual social network will begin showing ads over the next few months. In the post, Instagram explained that "We have big ideas for the future, and part... Read On | | | | | | Several years ago, Facebook emerged as one of the most popular gaming platforms thanks to the success of games like Farmville. With its broad and inherently social focus, the game was a defining moment in gaming history. Of course, that... Read On | | | | | | While the ecommerce and mobile industry is heating up, the truth is that 95% of all commerce still happens offline. However, the average person spends at least 3 hours per day on their mobile device - and much of that... Read On | | | | | | | |
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