Engagement Advertising: An Industry Game-Changer?

Engagement Advertising: An Industry Game-Changer? November 1, 2013 This Week in Marketing Engagement Advertising: An Industry Game-Changer? Evidence abounds that people are experiencing advertising fatigue. Mashable's recent infographic on the topic is only one measurement of this trend. Other indicators include... Read On MobileAppTracking is Headed to Los Angeles! MobileAppTracking will be at GDC Next 2013! Visit us at booth #439. Co-located with the App Developers Conference, 4,500 attendees are expected to filter through the Los Angeles Convention Center, November 5-7... Register 5 Ways to Drive Down Mobile App User Acquisition If you're a mobile app marketer, you know that the cost of acquiring mobile app users just keeps rising. In fact, recent data shows that the cost of acquiring loyal users reached an all-time high in August 2013 as marketers... Read On The Growth of Mobile Advertising One of the biggest shifts in advertising in the past decade has been the exponential growth of mobile advertising. With a shift in the way people use and consume media from newspapers to desktops and now to mobile, the advertising... Read On

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