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| Within the last few weeks, Gartner announced that the number of overall mobile app downloads (both free and paid) will soar to 102 billion by the end of this year, up from 64 billion in 2012. The number of app... Read On | | | | |
| It's never been tougher to acquire users on mobile. And the freemium model relies on effectively monetizing those users down the line. So how do you bring in users at a cost you can afford - and ensure your app generates loyal users and the revenues that go with them? This webinar - from Swrve and MobileAppTracking - will help you do just that! Register | | | | |
| For decades, advertisers utilizing traditional media such as print, radio and television have had no real way to measure ROI. With the emergence of social media, much more meaningful metrics have emerged to demonstratively prove performance, thereby allowing advertisers to... Read On | | | | |
| Anyone who thought the transition from online advertising and attribution to mobile app advertising and attribution would be an easy one was wrong. Granted, advertising's move towards the mobile ecosystem is extremely intuitive; with the advent of smartphones, mobile advertisers... Read On | | | | |
| So you have an online store and have been approached by an affiliate network to run a cost per sale campaign to increase sales and traffic to your site. At face value this may seem like a great idea, as... Read On | | | | |
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