Multichannel Attribution: The New Frontier For Performance Marketers

April 19, 2014 This Week in Marketing Multichannel Attribution: The New Frontier For Performance Marketers Mobile has liberated customers into a multichannel reality. Free to shop and research how and where they want, the lines between online and offline marketing channels are fading fast, if not altogether non-existent. Read On 9 Best Practices For Affiliate Networks There are plenty of factors that set great affiliate networks apart from the rest of the pack. Some of them are obvious. You need to have great offers (preferably exclusive), competitive payouts, and excellent support from your affiliate managers. But beyond that, there are some simple things to keep in mind that can make the experience of working with your network a lot easier and more productive for affiliates. Read On

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