Creepy or Contextual? How Mobile Retargeting is Getting Personal

January 17, 2014 This Week in Marketing Creepy or Contextual? How Mobile Retargeting is Getting Personal By now you likely know how retargeting on the web functions; when a user is interested in a product, the brand serves a cookie that enables them to advertise that specific (or a related) product to the user on other... Read On Are Hashtags The Future of Mobile Conversions? Mobile marketers know how difficult it can be to generate leads and drive conversions on mobile devices. With such a small screen, it can be cumbersome for users to input critical information such as mailing addresses and credit card information... Read On 8 Reasons to Consider Video Marketing to Drive Sales I had the chance to attend the Affiliate Summit West conference this week, and joined the "How Video Marketing Drives Sales" session with Steve Winterhalter. Steve has been involved with video advertising for a number of years, giving him a... Read On With GameAnalytics, There's Life After Acquisition: The Final Judgement of Player Value You may have heard that a few weeks ago, GameAnalytics became an official MobileAppTracking (MAT) partner. However, you may still be wondering what this is all about. Let me explain. GameAnalytics is a completely free online service, created for developers ... Read On

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