The Beginning of Multi-Touch Attribution in Mobile Advertising is Here!

The beginning of multi-touch attribution in mobile advertising is here! January 3, 2014 This Week in Marketing The beginning of multi-touch attribution in mobile advertising is here! When we first launched MobileAppTracking, the world of mobile advertising was still small and as such our clients worked with just a handful of advertising partners. Some worked with 1 or 2 advertising partners while others maybe worked with 15... Read On Qualifying for the 2014 Race of a Lifetime For unto us, a startup was born in 2013. This was the major breakout year for MobileAppTracking. Though we released the product in November of 2011, I would say that the first 9 months were more like a glorified beta... Read On 5 Fresh Mobile Advertising Strategies for 2014 Now that we've said goodbye to 2013 and hello to 2014, mobile marketers are beginning to think about their marketing campaigns for this new year. While many tactics are tried and true, such as in-app advertising and banner ads with... Read On Parameters, Macros, and Attribute Value Pairs Oh My….Now What? We're going to dive straight in and discuss the nuts and bolts of how information is passed cross-platform and why knowing not only the nature of the information you are passing, but the direction of that info is... Read On

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